Houston First

Houston First Marketing Bid is a destination-focused proposal positioning Houston as an ideal host city for a convention by the International Pilots Association. Designed through the lens of aviation, the project centers on taxiway markings as a visual system, connecting the organization’s emphasis on safety with the structured movement of aircraft. These lines are used throughout the proposal book as graphic elements that guide pacing, organize information and support content comprehension. The final system includes a luxury magnetic-latch box, an acrylic-covered proposal book, a welcome card and two enamel pins inspired by George Bush Intercontinental Airport, creating a polished experience that presents Houston as connected, professional and memorable.